Content Marketer / Copywriter

Category: Audience & Persona Intelligence

 

1. Jobs-to-be-Done (JTBD) Persona Map

Act as a market researcher specializing in the “Jobs-to-be-Done” framework. My product is

. My target user is [brief description of the user]. Generate a detailed JTBD persona map. Focus on the functional, emotional, and social “jobs” this person is trying to accomplish that would lead them to “hire” my product. Detail their pains, gains, and desired outcomes in a markdown table.

 

 

2. Voice of Customer (VoC) Mining & Angle Generation

Act as a data analyst. I will provide 10-15 customer reviews for a product in my industry. Analyze the text to identify recurring pain points, desired outcomes, key phrases, and the specific language customers use. Synthesize this into a “Voice of Customer” table with three columns: “Direct Customer Quote,” “Underlying Pain/Desire,” and “Resulting Marketing Angle.”
*User Note: After this prompt, paste the customer reviews.*

 

3. Objection Handling Matrix using the “Feel, Felt, Found” Technique

My product is

and it costs [price]. My target audience is [target_audience]. Brainstorm 5 common objections or points of hesitation they might have before purchasing (e.g., price, complexity, implementation time). For each objection, write a persuasive counter-argument using the “Feel, Felt, Found” technique. Present this in a table with columns: “Objection,” and “Feel, Felt, Found Response.”

 

 

Category: Ideation & Content Strategy

 

4. Contrarian Angle Generator

For the core topic of “[topic]“, the most common advice online is [list 1-3 common, generic pieces of advice]. Act as an industry thought leader and generate 5 contrarian or “unconventional wisdom” content angles that challenge this common advice. For each angle, provide a compelling headline and a brief outline of the core argument.

 

5. SERP-Based Content Gap Analysis

Simulate a SERP analysis for the keyword “[target_keyword]“. Identify the top 5 ranking articles by title and provide a one-sentence summary of each article’s primary angle. Then, perform a content gap analysis to identify what these articles are missing, what questions they fail to answer, or what perspectives they overlook. Finally, propose 3 unique article titles that fill these gaps and have the potential to outrank the competition.

 

6. Topical Authority Pillar-Cluster Model

Act as an SEO strategist. I need to build topical authority around the theme of “[core theme]“. Generate a comprehensive Pillar-Cluster content model. Your output should identify one “Pillar Page” topic (an ultimate guide) and 10-12 “Cluster Content” topics (specific, in-depth articles) that should link back to the pillar. For each topic, provide a target long-tail keyword, the primary user intent (Informational, Commercial, Navigational, Transactional), and a suggested content format (e.g., blog post, video, calculator, template).

 

7. “Golden Circle” Brand Messaging

Act as a brand strategist in the style of Simon Sinek. I will provide my product details. Product: [Product Name]. What it does: [List 2-3 key features]. How it works: [Describe the mechanism or process]. Develop the “Golden Circle” messaging for this product. Structure your response in three parts: The “Why” (the purpose/belief), the “How” (the proprietary process/differentiator), and the “What” (the tangible product).

 

Category: High-Conversion Copywriting

 

8. Feature to Benefit to Transformation Ladder

My product is

and it has the following features: [List 3-5 technical features]. Using the “Benefit Ladder” framework, translate each feature into its deeper value. Create a markdown table with three columns: “Feature” (What it is), “Benefit” (What it does for the user), and “Transformation” (How it changes the user’s life, work, or identity).

 

 

9. PAS to AIDA Framework Transformation

Take the following customer problem: [describe the core customer problem in detail]. First, write a 3-sentence description of this situation using the “Problem-Agitate-Solve” (PAS) framework. Then, expand and transform that PAS copy into a 4-part email marketing sequence using the “Attention-Interest-Desire-Action” (AIDA) framework, where the goal is to drive sign-ups for a webinar that solves this problem.

 

10. The “Before-After-Bridge” Story Formula

Using the “Before-After-Bridge” copywriting formula, write a 200-word piece of copy for a landing page. The “Before” state is [describe the customer's current frustrating situation]. The “After” state is [describe the ideal outcome they dream of]. The “Bridge” is my product,

.

 

 

11. Headline A/B Test Variants

My article topic is “[article topic]“. Generate 10 compelling headlines for this article, optimized for click-through rate. Create two distinct sets of 5: one set should use a “Curiosity Gap” or question-based psychological trigger, and the other set should be “Benefit-Driven” and ultra-specific. Label each set clearly for A/B testing.

 

12. Cognitive Bias Integration for Persuasion

My goal is to increase conversions on a landing page for

. The target audience is [audience]. Suggest 5 specific psychological principles or cognitive biases (e.g., Social Proof, Scarcity, Anchoring, Loss Aversion, Reciprocity) I can leverage in my copy. For each bias, provide a specific copywriting example (e.g., a button CTA, a testimonial header, a pricing-section phrase) and explain the psychological reasoning behind its effectiveness.

 

 

Category: Content Repurposing & Distribution

 

13. Content Atomization Plan

I have a long-form blog post titled “[Blog Post Title]“. Here is the full text: [paste full blog post text]. Act as a content strategist and “atomize” this single asset into a 7-day multi-channel promotional plan. Generate the following:

• 3 unique Twitter/X threads, each focusing on a different sub-topic.
• 5 compelling LinkedIn posts with different hooks (e.g., a personal story, a statistic, a question).
• 1 script for a 60-second TikTok/Reels video summarizing the key takeaway.
• 1 concise summary for an email newsletter with a clear call-to-action.

 

14. Article-to-Video Script Transformer

Take this blog post outline: [paste a detailed outline or summary of an article]. Transform this into a detailed storyboard script for a 10-minute YouTube video. The output should be a markdown table with columns for “Time Stamp,” “Scene/Visual Description,” and “Spoken Narration/Dialogue.” Include specific suggestions for on-screen text overlays, B-roll footage, and pattern interrupts to maintain viewer engagement.

 

15. Infographic Narrative Flow

I want to create an infographic based on my article about “[article topic]“. The key data points are: [list 3-5 key statistics or findings]. Structure a narrative flow for the infographic. Outline 5-7 sequential sections, each with a clear header and a one-sentence description of the content and visual representation for that section. The goal is to tell a coherent story with the data, not just list facts.

 

Category: Brand Voice & Storytelling

 

16. Brand Voice & Tone Matrix

Act as a brand strategist. My brand’s core personality is: [e.g., "knowledgeable but approachable, witty, and slightly irreverent"]. Create a Brand Voice & Tone Matrix to ensure consistency. The rows should be different content scenarios (e.g., Website Homepage, Apology Email, Social Media Celebration Post, Technical Support Doc). The columns should be “Tone Characteristics,” “Do’s,” and “Don’ts.” Fill this out based on my brand’s personality.

 

17. The Hero’s Journey Brand Narrative

Frame my customer’s experience with

using the 12 stages of the Hero’s Journey. Identify my customer as “The Hero” and my brand/product as “The Mentor.” Map out the journey from the “Ordinary World” (their initial problem) to the “Return with the Elixir” (their transformed state). Write a 250-word story based on this arc that could be used on an “About Us” or case study page.

 

 

18. Brand Archetype Content Ideation

My brand’s primary archetype is the “[e.g., Sage, Hero, Jester, Explorer, Creator, etc.]“. I need to generate content ideas that are deeply resonant with this archetype. Generate 4 blog post ideas (one for each week of the month) that align with this archetype’s core desires, fears, and communication style. For each idea, provide a title, a short synopsis, and a call-to-action that fits the archetype’s personality.

 

Category: Advanced Frameworks & Audits

 

19. MECE Principle Content Outline

I need to create the definitive “Ultimate Guide” on “[complex topic]“. Apply the MECE (Mutually Exclusive, Collectively Exhaustive) principle to structure the content. Generate a deeply nested, hierarchical outline (using H2, H3, and H4 headings) that covers every critical facet of the topic without significant information overlap. Ensure the structure flows logically for a reader from beginner to advanced.

 

20. SPIN Selling for B2B Content

My product is [a high-ticket B2B software/service]. I need to write a whitepaper to attract and persuade qualified enterprise leads. Use the SPIN selling framework (Situation, Problem, Implication, Need-Payoff) to structure the narrative of the whitepaper. Create a detailed outline that maps each chapter/section of the whitepaper to a stage in the SPIN model, guiding the reader from understanding their current situation to realizing the high cost of inaction and the value of a solution.

 

21. The “4 U’s” Copywriting Audit

Act as a master copy editor. I will provide a piece of copy. Analyze it based on the “4 U’s” framework: Is it Useful? Is it Urgent? Is it Unique? Is it Ultra-specific? Provide a score from 1-10 for each “U,” briefly justifying each score. Then, rewrite the copy to maximize all four elements.

Original Copy: “[Paste your headline, email subject line, or CTA copy here]“

 

22. Pre-Mortem Content Analysis

I am about to launch a major content campaign: [describe the content piece, its format, target audience, and primary goal]. Act as a “Red Team” strategist performing a pre-mortem. Imagine it’s six months from now and this campaign has failed completely to meet its goals. Generate a report detailing 5 plausible reasons for the failure. For each reason, explain what went wrong and suggest a preventative measure I can implement before launch to mitigate this risk.

 

23. Message-Market Match Diagnostic

Analyze my current value proposition for

. My target market is [describe target market]. My core message is “[state your current one-sentence value proposition]“.

1. List 3 potential reasons why this message might not resonate with this market.

2. Ask me 5 clarifying questions about the market’s deeper motivations that would help you refine the message.

3. Propose 2 alternative messaging angles based on your initial analysis.

 

 

24. Aaker Brand Personality Framework

I am trying to define my brand’s personality. Help me use the Aaker Brand Personality Framework (Sincerity, Excitement, Competence, Sophistication, Ruggedness). For each of the 5 dimensions, provide 3-4 specific adjectives and then write a short paragraph describing how a brand with those traits would communicate in its marketing copy. My product is

.

 

 

25. “StoryBrand” (SB7) Landing Page Wireframe

Act as a StoryBrand certified guide. I need to structure the copy for a new landing page for my

. Create a wireframe of the page’s sections based on the 7 parts of the StoryBrand framework (A Character, Has a Problem, Meets a Guide, Who Gives Them a Plan, and Calls Them to Action, That Ends in Success, and Helps Them Avoid Failure). For each section, specify the heading and provide a brief on the type of copy, imagery, and call-to-action that should be there.